15 Ways to Increase Online Sales!
Given the digital dependency of today’s world, online presence and online sales have become crucial aspects for any business. We all know that there is a huge market potential that can be tapped online, with the primary reason that almost every average user spends about 2 hours on the smartphone and about 50% of them buy products online. As per a report submitted by PWC, 34% agree that their mobile phone will become their main purchase tool and 67% say that either reading or writing social media reviews and comments influences their online shopping behaviour. Here are some pointers that might help you boost your online sales:
A good website:
When the user visits your website, the ease of use is what comes in as a priority. The visitors must be able to sail through the pages without any glitches and the website must be quick enough, not to lose the attention of the visitor. This will further lead to potential customers being interested in your business.
No substitute for customer’s trust:
Apparently, if your business has to do well in the long term, it needs to build customer loyalty that will last. Though it might take a while initially, this will bring sustainable profitability in the long term.
What you communicate to your customers must be precise. This will help them trust your business and go ahead with further transactions in future. Whether it is offers, deals or discounts, when you speak about them, they must be clear and to the point without any hidden or unexpected clauses.
Target and focus:
In the end, it is all about online selling. The essence of business is to find the right customer and provide them with products that they are looking for, at better prices. Defining your target customer is one of the preliminary tasks. But, also ensure that your definition of the target market is in sync with the changing market trends.
Also known as the revenue funnel, this refers to the buying process that companies lead customers through when purchasing products. Defining this will give your business the clarity it needs to create a sales model.
It’s all about SEO:
Being one of the key elements of your online presence, a right SEO strategy is always the need of the hour. It helps in rationalising your digital marketing and connect better with the customers. This always boosts sales.
You have to ensure that your website is accessible and fits all devices fluidly. If this is not the scenario, then you are at the risk of losing potential customers. It encourages customers who use different devices to take a look at your portal and in turn will be interested in cracking a transaction.
Upgrades are important and customers understand this. However, at times the customer might not be aware of this and has to be informed adequately. You can inform the customer and sell the product with the upgrade or sell them separately. Either ways, keeping them informed is good which will help you upsell later.
This essentially is a bundle of options from which the customer can choose based on the need and convenience. The chances of a customer buying many useful products in one go is always higher and can be used as an opportunity.
There will always be a set of products that are trending in your customers’ wish list and you can make the most of this trend. Make a note of all the top selling products and market them efficiently on your website. This will increase the sales in turn.
If you are wondering if the Call-To-Action can really make such an impact then you are simply underestimating the power of this tool. Sensible and power packed CTAs can do wonders. Use them whenever needed and see the difference they make.
With more users opting for online transfers, your website must have all the debit, credit cards, net banking and wallet options available in the market. Lack of a payment gateway can impact the sales directly.
Optimise Ad spending:
Use your advertising budget smartly. There are thousands of ads that customers see online. How different is yours? The ad must be engaging and should be able to build a rapport with them. Also, make sure that you analyse the data retrieved from sources to ensure that the money you are spending on the ads is really benefitting the organisation.
This is one of the best means to keep your customers updated about new changes, offers and what they can take away from your portal. It is also a great means to stay connected with the customers.
Pop-ups with interesting offers:
When the customer is about to leave the site the exit pop-up can be used to highlight an interesting sale that might attract and hold the customer’s attention.
Though these are some of the techniques to boost your online sales there are several other factors too. It is a constant effort and your business must invest in it wisely to sustain and grow in the market.